Brand Tracking

Our brand tracking studies are the best way to keep a pulse on the health of your brand and the effectiveness of your marketing decisions (and dollars). We design studies that collect feedback from your customers and the market on a continual basis (monthly, quarterly, annually) or intermittently (pulse tracking) so that you can assess how your brand is positioned in the minds of consumers, how it stacks up against competitors' brands and how you can increase revenues and market share. We can incorporate the Relationship Investment Model into your brand tracking programs to provide additional insight and counsel around customer behavior.

• Segmentation Analysis

  Everyone knows that consumers are unique. Instead of treating consumers as one unified market with identical needs, desires, and motives, our segmentation studies identify traits and preferences of like-minded segments and qualify their attractiveness as targets for a particular product or service. This allows our clients to develop highly targeted product and marketing strategies (design, messaging, pricing, etc.).

  • Geographic segmentation
  • Demographic segmentation
  • Psychographic segmentation
  • Behavioral segmentation

• Concept Testing

  Product innovation and development are continual processes: technology improves, fat content decreases, horsepower increases, and new flavors are added. Getting to an end-product that is appealing, unique, marketable, desirable and profitable is every company's objective. We use both qualitative as well as quantitative methods to evaluate consumer response to a product idea before it is introduced into a market. Our aim is to ensure a high probability of consumer acceptance while minimizing the research and development as well as marketing costs associated with new product introductions.

  Our concept tests are administered at all stages of a product's lifecycle: Early concept development, initial product design, prototype phase, beta tests.

  Our concept and product testing studies are used to:

  • Estimate price sensitivity
  • Determine purchase likelihood and project sales forecasts
  • Identify target customer segments
  • Design optimal product features
  • Create strategic brand association

• Traditional Research

  Our goal is not to send you research reports; it is to deliver usable customer insights. We believe that no amount of market research is worth your time and budget if it does not allow you to make profitable business decisions and help you build stronger customer relationships.

  For over 27 years we have delivered diverse market research solutions to companies and brand owners:

  • Customer loyalty research
  • Voice of Customer (VoC) research
  • Competitive market analysis
  • Polling studies and surveys
  • Product research

• Brand Strategy

  Your brand is the entire spectrum of experiences that your prospects and customers have with your company, products and services. Having a clear objective for what you want your brand to stand for is important, but what really matters is how your customers' react once they are exposed to your brand. In other words, managing your customers' experience becomes a critical component of your brand strategy.

  The essence of a sustainable brand strategy involves communicating with customers through all touch points and building an engaging and authentic relationship with them. A successful dialog with your customers will allow you to identify attitudes, influence perception, diagnose expectations, and clarify discrepancies.

  • Identify your primary target market
  • Assess the competition (and continually re-assess the competition)
  • Define and communicate your brand's unique selling proposition
  • Gauge brand health and perceptions regularly
  • Measure ROI on brand investments
  • Empower your brand champions

Industry Assessments and Global Research

Our research experts come with decades of global experience in diverse industry domains.

As industry advisors, we have worked through regulatory change, market share volatility, and economic cycles, all of which combine to nuance customer behavior. We are able to craft industry-specific studies to assess the competitive marketplace and changing consumer preferences.

Our world-class research team understands consumer attitudes and regulatory regimes in international markets. We are positioned to deliver accurate and highly current global market research to our clients through our network of global offices and research experts.