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Our mission: To help companies and brand owners predict customer behavior in order to improve profitability, enhance customer loyalty, and maximize brand equity.

 

History

We help companies and brand owners predict customer behavior.
Founded in 1984, our original focus was on providing unique and timely customer insights to the Automotive industry. We were the first company to develop an interactive customer follow-up program for the Automotive industry, set the foundation for survey-driven customer loyalty programs and pioneered an auditable and interactive way to track dealership performance.

As the customer interaction with brands continues to evolve, so does our solution, ensuring that our clients are always on the forefront of managing the customer experience and leveraging the latest tools and technologies. We have expanded our work into other industries including Travel and Hospitality, Retail, Telecommunications, and Financial Services. Our work has evolved but our intent has not changed: to provide meaningful and actionable customer insight to our clients and to provide innovative tools and technologies for companies to manage their brands and their customers.


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Values

Corporate Responsibility

We are exposed to sensitive and confidential business and consumer information every day. We take this responsibility very seriously and adhere to stringent survey research guidelines, prevailing laws, ethical standards and data privacy norms whenever we engage with any respondent. Our commitment to ethical research practices is driven by our goal of becoming the global leader in extracting customer insight for our clients.

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Investors

TRG LogoiSKY is a wholly owned subsidiary of The Resource Group (TRG), a strategic private equity firm with the mission of investing in and building innovative software and IT-enabled services companies. TRG's current portfolio consists of 10 global companies with a combined revenue of $175 million and over 5,000 employees worldwide.



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